One of the most famous episodes of the 1950s show "I Love Lucy" , perhaps one of the most famous TV episodes, is the one where Lucy does a commercial. In the episode, Ricky is given the opportunity to host the television show. He gets a phone call one day saying that he needs to find a girl to do commercial spot for one of the show sponsors. Lucy, being herself and wanting to share the spotlight with Ricky begs him to allow her to do the commercial. Ricky of course, refuses. After a failed attempt to make him reconsider, Lucy plots to get into the commercial anyway with the help of Fred. She goes to the television studio the directors explains their sales pitch regarding the health tonic called "Vitameatavegamin" to Lucy. Unknown to Lucy and the director, this tonic contained 23% alcohol making it an effect of 14 six prove liquor is not meant to be taken more than once a day. Lucy begins her first taken grimaces I she tasted tonic. The director asked Lucy to tdo more takes. After couple more takes Lucy has acquired a taste for the time as well as the alcohol content.
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